John DiJulius | Customer Experience Blog

Amazon pays employees to quit, Starbucks Tweet-a-Coffee, NY Restaurant provides Secret Service

NY Restaurant provides Secret Service – The maître d’ at New York’s Eleven Madison Park has created a fascinating way to provide Secret Service and make an emotional connection with guests. He Googles guests who have reservations at the restaurant, searching for Customer intelligence such as where they are from, birth date, profession, anniversary, so he and his employees can personalize the experience from the moment the Customer walks thru the door.


Tweet-a-Coffee – World-Class Customer service companies make it extremely easy for their Customers to do business with them. This means they make it extremely easy to spend more money with them.  For example, Starbucks has launched Tweet-a-Coffee, allowing Customers to purchase a coffee for anyone, anywhere via twitter by tweeting @tweetacoffee and then the person’s twitter handle.  Within seconds, a $5 gift card (or tweet) has been given and can be redeemed the next time the recipient goes to Starbucks.  How easy is it to do business with you?


Amazon copying Zappos’ paying employees to quit – In his annual letter to shareholders (page 3, paragraph 6), Amazon founder and CEO, Jeff Bezos, announced his Pay to Quit program, offering employees a quitting bonus to leave Amazon. Each employee gets the offer once a year. The first time, it’s for $2,000. The offer increases by $1,000 each year thereafter up to a maximum of $5,000. Sound familiar? Tony Hsieh, founder of Zappos, the online retailer, acquired by Amazon back in 2009, invented this concept.  He refers to it as, “The Offer.” Why are world-class Customer service organizations such as Amazon and Zappos offering incentives and making it easy for employees to leave? Bezos says it well, “In the long run, an employee staying somewhere they don’t want to be isn’t healthy for the employee or the company.” World-Class Customer service organizations are not for everyone, nor should they be. They are for a small percentage of people who buy into that company’s vision and are willing to work harder and be more committed to seeing that the vision gets realized. This Pay to Quit program also turns the table on the company and its leaders. Once a year employees get a chance to evaluate where and whom they work for, which puts pressure on management to continue to strive to create a great company culture.


Pre-shift Huddles that work – The Maids International, based in Omaha, Nebraska,is a professional home-cleaning service with franchisee locations all over the United States. In an effort to encourage consistent, constructive huddles, each location received a “Brilliant at the Basics” laminated poster.  The poster can easily be hung in any area of an office, and then re-used daily with a dry erase marker.  It guides huddle leaders through TMI’s three pillars, gives an opportunity to discuss specific quality issues, and lastly has an area to celebrate recent Above and Beyond behaviors.  At very little cost, TMI has developed a customized huddle format, which has been deployed across the organization. Also, TMI has announced a fun way to ensure this new tool is being used.  They are holding a video contest seeking the best huddle.  TMI locations are encouraged to video tape what they consider to be their best version of a huddle.  Prizes will be awarded to the winning team.  What a fun way to encourage usage of this effective tool on a daily basis!  See TMI walking the talk.


Jack Daly’s new book – A sales guru and past keynote speaker of The Secret Service Summit, Jack Daly’s newest book and soon to be bestseller, Hyper Sales Growth, was released Tuesday, April 22, 2014. Jack knows sales and how to help companies grow. Hyper Sales Growth dives into three critical areas: Building a winning culture in your business, Sales Management, and Sales success. I promise that if you will take the time to read it and take action, your business will grow and achieve a greater amount of success. 

John R. DiJulius III best-selling author, consultant, and keynote speaker, is the President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices. Learn more about The DiJulius Group or The Secret Service Summit, America’s #1 Customer Service Conference.

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Customer spends $1k to complain; Be the Best at What Matters Most book; Certified Agents

Customer spends $1,000 to complain – Social media has given Customers a power they’ve never  had before (past eService The Biggest influence on Customer service); however, one Customer’s service rage hit new levels. British Airways lost Hasan Syed’s luggage and was slow to respond. Big mistake! Syed took to Twitter, but he didn’t just tweet his frustration. Instead of just tweeting, Syed, who uses the Twitter handle @HVSVN, spent $1,000 buying promoted tweets in the New York and U.K. markets, using Twitter’s self-serve ad platform.


Service Rage – Syed used the same technique that companies use to blitz consumers with their marketing and advertisements; however, he reversed this platform and used it to blast British Airways. His tweet, “Don’t fly @British_Airways. Their Customer service is horrendous,” was aimed at people who follow the British Airways account on Twitter. It didn’t take too long until it went viral, and Syed’s brand assassination was picked up by numerous sources including CNN & BBC.




Who Will Be Next? Mr. Syed did finally get his luggage back and British Airways issued a statement apologizing to him.  However, every business should be on alert that Customers will go to any length to get even if they feel you or your company failed to deliver what you promised and are not willing to make it right (see Zero Risk).  


Be the Best at What Matters Most – Today too many of us are trying to be super human or super companies, trying to be excellent at nearly everything, and as a result of this ambitious plan, we end being average at most. Steve Jobs was a master at simplicity, from his products to his strategy (eService on Steve Jobs).  There are only a few people ever born, and even fewer businesses, that are capable of being extraordinary in numerous areas. That is why best-selling author and business expert, Joe Calloway’s, new book, Be Best at What Matters Most (Wiley & Sons 2013) is so timely.


Who are you? You don’t answer that question, your Customers do. What do people think when they hear your name or your company’s name? That is what this book is about: being great and making an impact at what you were born to do, finding what your purpose is, and doing it better than anyone else. This is a concept I live by.  I have built two businesses around this philosophy. Be great at one thing, know what that one thing is and do not deviate from that one thing. Take for example The DiJulius Group. What do you think of when you think of TDG? Customer service consulting. TDG is a one-trick pony and we are proud of it. We turn down business opportunities every week from companies looking for sales training, motivational presentations, or any other inquiries we get that fall outside of what we do. However, we are the best at what matters most to our clients — Customer service.


Joe Calloway interview – In my interview with Joe Calloway, we discuss his book, Be the Best at What Matters Most.  Joe explains the need for quality and consistency.  Today’s busy pace and need to multi-task often leads us to spend too much time on things that ultimately are not very important.  Spreading ourselves too thin is all too common.  Joe’s concept helps us find clarity on what is most important to our business.  Joe also talks about how the need to simplify allows you to achieve greater results. Watch the entire 20-minute video interview with Joe Calloway.


null Super Joe – Joe Calloway is a leading performance expert who helps great companies get even better.  He helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action.  Joe has been a business author, coach, and speaker for 30 years and his client list reads like an international “Who’s Who” in business, including a range of companies from Coca Cola and IBM to Saks Fifth Avenue and American Express.


He’s back and better than ever – Joe keynoted at the 2009 Secret Service Summit and remains one of the highest rated speakers we have ever had at the summit. Due to his recently published, Be the Best at What Matters Most, we decided it was the ideal time to bring Joe back to speak at the  2013 Secret Service Summit in Cleveland November 4th & 5th.


Get your FREE copy of Be the Best at What Matters MostEVERY attendee to this year’s Secret Service Summit will receive a copy of Joe’s new book Be the Best at What Matters Most.




A sale is something that happens while you are immersed in helping to serve your Customer

John R. DiJulius III best-selling author, consultant, and keynote speaker, is the President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices. Learn more about The DiJulius Group or The Secret Service Summit, America’s #1 Customer Service Conference.

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