John DiJulius | Customer Experience Blog

Ellen Shocks Waitress Who Delivers Great Service | The Power Of Brand Advocates
April 12, 2017, 4:09 am
Filed under: Above and Beyond Culture, Customer Service
What would it mean for your bottom line if you were able to build a team of  10, 50, 100, 1000 sales reps, for free? Imagine if each of those sales reps had a strong influence on the opinions and purchase behaviors of your ideal customer. Sounds too good to be true – passive traffic, leads, sales and revenue, on complete autopilot? Maybe not.

The Power Of Brand AdvocatesThese folks are your most highly satisfied clients who share positive information about your products and services without being asked or paid to do so. They influence 20-50% of all purchases and generate over $6 trillion in consumer spending each year. Despite the value they bring to any business, there is a tremendous advocacy gap that exists today. In the US, 80% of companies are not leveraging advocates in their marketing campaigns, and worse, 58% don’t even know who their advocates are.


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