John DiJulius | Customer Experience Blog


Are You Reacting, Predicting Or Dictating Consumer Behavior?
Are You Reacting, Predicting Or Dictating Consumer Behavior?

 

Reacting = Road kill
Predicting = Passenger/hitchhiker
Dictating = Driver

Forget about 2017, to guarantee growth and survival, you better be working on what your 2022 Customer Experience model will evolve to. If you haven’t started working on the innovation of your future experience, you are in danger of being a passenger or even worse road kill. Why is this important, because every so often, a product or service comes along that can eliminate other products all together. Worse yet, there are even some examples of one single product eliminating entire industries.

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