John DiJulius | Customer Experience Blog


You are in the Customer Perception Business
September 14, 2016, 5:55 am
Filed under: Customer Service

**This week’s eService is written by our guest blogger Angela Crawford, Chief Marketing Officer, Direct Opinions, a full-service professional market research firm.

Customers Control Your Brand Perception, But Are You Really Listening?
In an age where many consumers report making a purchase decision based solely on the reviews of other customers, it is exceedingly more important for companies to know what their customers might say before theyDirect Opinions Logo read it posted online for the world to see.  In fact, more than 88% of online shoppers incorporate reviews into their purchase decision.  Even if you are not selling a product online, whether it is face to face or via e-commerce, 91% of consumers search for feedback online before making a buying decision.  Therefore, companies who recognize that the customer is now in control of their brand perception have the opportunity to create a real competitive advantage that will last well into the future.

READ FULL ARTICLE.

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