John DiJulius | Customer Experience Blog


A Milkshake Becomes an Icon of Superior Customer Experience
The Answer’s Yes

I hate the word “NO!” I can’t believe how many people from so many companies use it. It should be stricken from the English vocabulary. That may be a little severe, but it certainly should be stricken from any Customer interacting employee’s vocabulary. I was speaking at a prominent hotel in Las Vegas and ordered room service when I got to my room. When asked if I wanted fries or coleslaw as my side, I inquired if I could have a side of fruit. The person’s response was a quick and unfriendly “NO, fries or coleslaw?” Since fruit is offered as a dish on the menu, NO was obviously not the correct answer. A more Customer friendly answer may have been, “certainly, while you cannot substitute the fruit for your side dish, I can add it to your order if you would like.”

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