John DiJulius | Customer Experience Blog


Put Your Own Mask On Before Helping Others | Your Best is Unacceptable
July 7, 2016, 7:03 am
Filed under: Customer Service, John DiJulius
Your Best is Unacceptable

This may sound mean or unsympathetic, but one of my least favorite sayings is “I gave my best.” To me, it is an unacceptable crutch. I don’t want to hear it.

My personal feeling is this: when the goal is to accomplish greatness, go  where no one or team has gone before. I wasn’t asking for your best effort; your best is what you were capable of in the past. I was expecting you to figure it out, to try a thousand ways; if need be try another thousand ways. I was expecting you to innovate, lose sleep, get around it, find loopholes, research, sweat like you never have before. Every extraordinary accomplishment, invention, or revolution was not a result of someone giving his or her best. Somehow that person or group found a way to do what no one else could do; they did the impossible; they did what no one had ever done before. The real issue is: it’s not the effort that is in question at the moment or during the event; it’s what you put into it leading up to it. Whether you win or lose, get the sale, or ace the test, it is all determined by the effort given in preparing for the event. Every match is determined long before the contest happens. So the next time you fail, before you want to make yourself feel better by saying “I did my best,” consider if you had given your best in the preparation. The actual effort given in the event has the littlest to do with the outcome.

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