John DiJulius | Customer Experience Blog


Six things that make yours the brand customers cannot live without
World’s Most Admired Companies

Fortune Magazine’s 2016 list of the World’s Most Admired Companies was  released and it is a very interesting list indeed. It shouldn’t surprise anyone that as you scroll down, the companies that have a reputation for providing a world-class customer experience dominate the list. You will see brands such as Apple (#1), Amazon (3), Walt Disney (5), Starbucks (6), Southwest Airlines (7), FedEx (8), American Express (11), Costco (12), and Nordstrom (13) all in the top 15. This should help silence the executives who use to argue they needed to see more than just warm and fuzzy proof of companies that provided superior customer service. These serve as additional examples of why your company should make your customer experience your most distinct competitive advantage.

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