John DiJulius | Customer Experience Blog

Things you don’t want to shop to the lowest bidder
March 3, 2016, 7:03 am
Filed under: Customer Experience, Customer Service
Picture this. You are sitting at the doctor’s office and he informs you that you need heart surgery ASAP. Then your spouse asks the doctor, “Are there any specials right now on heart surgery? Would it be cheaper to wait till the summer time?” There are certain things in life that you just don’t want to price shop, look for discounts or take the lowest bid. Things like if you need a heart surgeon, new brakes on your family vehicle, or a lawyer because you were falsely accused of a crime you didn’t commit. While it is obvious why, think about what they all have in common: the value placed on these services is extremely high and there is potential for irreversible damage. Which means in these circumstances you cannot afford to choose anything less than the best


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