John DiJulius | Customer Experience Blog

Are you just a line item on a P&L? The best three-minute speech
October 21, 2015, 7:33 am
Filed under: Customer Service

CX Love – Customer Experience Officers are committed to a life of transforming how people are treated. Well then, what happens when two CXO’s meet, fall in love and eventually get married? Can you imagine what their wedding vows would be? Check it out CXLOVE

The best three-minute speech – While the 2015 Secret Service Summit featured an incredible lineup of prestigious headlining speakers, the one that captured the hearts of the 600+ attendees was a high school senior who has never spoken publicly before. However, it just goes to show you, when you speak from the heart, nothing can compete with authenticity. I am proud to say the presenter was my middle son, Cal DiJulius, who was speaking about under privileged kids trying to overcome hardships. While Cal spoke for a little over three minutes, his message was incredibly profound, “While tragedy doesn’t discriminate, overcoming it does.” Many people say he is a chip off the block– and they are right! He is his mother, which is the highest compliment you can give him. You can watch it here: Cal DiJulius’ Believe in Dreams presentation.

Are you a line item on a P&L that can be outsourced to the lowest bidder? If you are a business that serves other business (B2B), someone’s vendor, then you may be in serious danger at this time of year. Every company, including yours, is examining their 2016 budget. They are having meetings and reviewing all their expenses from this year. And a CFO is demanding that their leaders find ways to trim their expenses in 2016. You and your company are one of two things: 1) a line item on their P&L that can be outsourced to the lowest bidder, or 2) a non-negotiable partner, who, when they get to how much money they spent with your company, a key decision maker in that room will say, “Skip them, I don’t care what we have spent with them, get it from somewhere else.” Have you created enough value that a CEO or COO will say that about your company? Have you created so much value, far and above what your company provides (products & services), that your clients can’t imagine doing business without you? 

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