John DiJulius | Customer Experience Blog

Maids with a purpose | 10 companies with the best reputations in America
August 5, 2015, 11:18 am
Filed under: Customer Service
Changing your employees’ perspective – The Maids International (TMI), based in Omaha, Nebraska, is a professional home-cleaning service with franchisee locations all over the United States. As it has been stated, it can be difficult for frontline employees to relate to their Customers’ situations. Frontline employees often don’t have the same socioeconomic status as their Customers. For example, you could see how a housecleaner working for a professional cleaning service could possibly be judgmental of a stay-at-home mom who lives in a half-million-dollar house. Maybe he or she would think, ‘This woman doesn’t work and she needs a cleaning service?’

The Power of Purpose – TMI created an incredible day-in-the-life-of-a-Customer video, demonstrating the demands that its Customers may have and how the employees who clean homes positively impact Customers’ lives. Here’s some of the narration from the video:

“What do you bring to the world? You bring hope . . . order . . . peace. You make lives better for the people you serve. For busy parents, overwhelmed by demands of family and jobs. For a widower who struggles with housework and looks forward to conversation and friendship. For an active mom longing for peace and order in a clean home. For a Customer with cancer who struggles to do even small tasks on her own. A lawyer away from home sixty hours a week serving low-income clients. A child with asthma who requires a dust-free home to breathe easier. Your work changes lives. You change lives. For all the people you help, we thank you. For all the lives you change, we thank you. You are the reason.”

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