John DiJulius | Customer Experience Blog


Starbucks making price irrelevant; fired for not smiling; Delta Airlines surprise & delights
May 6, 2015, 1:42 pm
Filed under: Customer Service
Starbucks making price irrelevant – The coffee chain reported a higher quarterly profit with a 7% increase in sales in their U.S. stores as compared to Dunkin’ Donuts U.S. sales, which only only rose 2.7%. Why are Starbucks sales up so much? Three reasons: 1) Starbucks’ Customers are spending more money per visit due to an expanded product offering; 2) Some of the new products on their menu such as “Flat White” espresso and Teavana iced teas plus baked goods, have a higher price tag; and 3) Starbucks consistently delivers an exceptional Customer experience. People will pay for that! What is next? Starbucks is slowly rolling out selling of alcohol in different markets.

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