John DiJulius | Customer Experience Blog


Customer Experience is the new Marketing

Customer experience is the new marketing – Delivering a great Customer experience means that Customers do the marketing for you. In an article, “Customer Experience: Marketing without Marketing,” Annette Franz Gleneicki shares how having this community of loyal fans can save your brand thousands of dollars in marketing. Your company can focus on making the product, service and experience better and not use as many resources to constantly attract new Customers. Gleneicki quotes Robert Stephens, founder of Geek Squad, “Advertising is the tax you pay for being unremarkable.” I love that quote!

 

Read full article…

 

Advertisements
Comments Off on Customer Experience is the new Marketing





Comments are closed.



%d bloggers like this: