John DiJulius | Customer Experience Blog

Own every moment; the party bus

Not content with Five Star  – This month Nemacolin Woodlands Resort is launching their updated “Day in the Life of a Customer” video, Customer Service Vision Statement & Pillars, and their Never & Always standards to all their 800+ associates. You might ask, why? Why would a resort like Nemacolin, one the few properties in the world that can boast that they are both Five Diamond and Five Star, feel it necessary to be rolling out so many new Customer service initiatives?


Own Every Moment – One of the dangers that can happen when you work at a huge property that has people enjoying weddings, business conferences, and honeymoons, is that you can think that a guest’s satisfaction is based on how those grandiose events turn out. However, Nemacolin realizes it is not only about excellent food, the room being ready and clean, good spa service, a beautiful wedding; but rather it is more the sum of dozens of individual moments that make up how a guest will feel about their experience and the memories they will take with them.  That is why Nemacolin’s Customer service vision statement is to Own Every Moment by being excellent, being engaged and being empowered. You can see from their credo card how they define each of those pillars.


The Party Bus – I spent this past Labor Day weekend at Nemacolin, along with a group of friends (about 25 other families, totaling over 90 people), and it was a great time. One moment that really stood out was when a group of about a dozen of us waiting for a shuttle bus to take us from dinner back to our hotel at around 11 p.m.  Nemacolin is such a large property that they run shuttle buses all day and night to transport their guests from one part of the property to the next.  A shuttle pulled up and as I started to enter it, the rest of my group said, “That’s not Helen!  We called for Helen. We will wait.” I looked at them and said, “Are you crazy?  It’s late, let’s get on the shuttle.” The kids were exhausted, and I just wanted to get back to my hotel room at this point. However, the rest of my group wouldn’t budge. They were dead set on waiting for Helen. So out of curiosity I waited to see what all the fuss was.  Soon after, a shuttle pulled up and the doors swung open and the party started.


Helen Owns Every Moment – Helen Humphrey has been a Nemacolin legend for over 9 years. Guests love her and request her shuttles all the time because she plays music and flashes the interior lights to the beat of the music (which is why she is also known as Disco Helen).  She interacts with guests via the intercom, asking who has never been here (i.e. “who is a Nemacolin Virgin), finding all sorts of ways to entertain her passengers. She has the “Party Bus.”  Helen has been known to go shopping for guests and bring them items so they never have to leave the property. She also received the “Fan Mail Award” in 2011.  This is given to the associate who receives the most positive name mentions.





Customer Engagement is a contact sport

John R. DiJulius III best-selling author, consultant, and keynote speaker, is the President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices. Learn more about The DiJulius Group or The Secret Service Summit, America’s #1 Customer Service Conference.

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[…] Party Bus – A few weeks ago I wrote a very popular eService about a shuttle bus driver named Helen Humphrey, who works at Nemacolin Resort and provides an […]

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